Er, hello. Supposedly today we are all our own personal brands, and all that kind of thing. This is probably not true of most people, but I can relate to this idea, since as well as my day job (as business editor at The Economist) I also do other things on the side, like write books and give occasional lectures. So, here I am. (The picture is rather out of date, though.)

All of which makes me sound much more calculating and evil than I really am. What really happened was that my friend Chester gave me the URL tomstandage.com for my birthday in 1999, and I had to figure out what to do with it. There were a few options: I could use it to promote my writing, I could put up some cheesy personal site (oops -- already did that), I could use it to showcase my long-dormant and rather tragic perl programming prowess... well, there wasn't much contest really. This is the result.

Besides, it turns out that there is a good reason for this site. Ever since I began my career as a science and technology writer at The Guardian in 1995, there has been a theme running through much of my work. It runs through my books, too. And this theme is best explained with the aid of a big pile of hyperlinks. To find out what it is, please visit the other stories page.

Finally, contact details. To make life even slightly difficult for crawlers, the hyperlink below is deliberately malformed, but it's pretty obvious (to a human, at least) how to fix it. So, fire away.

Tom Standage